IS/ISO 10668 : 2010 Brand Valuation - Requirements for Monetary Brand Valuation

ICS 03.140

MSD 04

New Standard from Last Update.

NATIONAL FOREWORD

This Indian Standard which is identical with ISO 10668 : 2010 ‘Brand valuation - Requirements for monetary brand valuation’ issued by the International Organization for Standardization (ISO) was adopted by the Bureau of Indian Standards on recommendation of the Management and Productivity Sectional Committee and approval of the Management and Systems Division Council.

The text of this ISO Standard has been approved as suitable for publication as an Indian Standard without deviations. Certain terminologies and conventions are, however, not identical to those used in Indian Standards. Attention is particularly drawn to the following:

a) Wherever the words ‘International Standard’ appear referring to this standard, they should be read as ‘Indian Standard’.

b) Comma (,) has been used as a decimal marker, while in Indian Standards, the current practice is to use a point (.) as the decimal marker.