New Standard from Last Update.

NATIONAL FOREWORD

This Indian Standard which is identical with ISO 20671-1 : 2021 ‘Brand Evaluation - Part 1: Principles and Fundamentals’ issued by the International Organization for Standardization (ISO) was adopted by the Bureau of Indian Standards on the recommendation of the Management and Productivity Sectional Committee and approval of the Management and Systems Division Council.

This first edition of IS/ISO 20671-1 cancels and replaces IS/ISO 20671 : 2019, of which it constitutes a minor revision to renumber the as a part of the IS/ISO 20671 series.